Corporate Public Relations

Description

Public Relations, another critical operation, essential in each business or organisation, include activities such as: building corporate image, Media publicity, events organisation and promotion of the company's 'public image'.

Successful Public Relations require planning, respecting rules and tested practices, as well as assessment of the quality of implementation. This seminar emphasises on the importance of the Secretariat of companies, considering that, as a rule, secretaries are involved in many of the Public Relations activities described above.

In addition to their contribution towards establishing a corporate reputation, Public Relations also play a significant role in Crisis Management, as, in the words of the well-known investor Warren Buffett, 'it takes 20 years to build a reputation and 5 minutes to ruin it'.

Course Content

PUBLIC RELATIONS

Meaning, content, historical evolution
Organisation
Relation to other operations of the business
What is Public Relations and what isn’t

COMMUNICATION WITH VARIOUS GROUPS OF PUBLIC (IN-COMPANY & EXTERNALLY)

Personnel
Customers
Competitors
Suppliers
Investors
Local community
Public organisations
Educational organisations

PLANNING A PUBLIC RELATIONS PROGRAMME AND EVALUATING ITS RESULTS

Assessment of current situation (corporate image)
Setting goals
Choosing the appropriate means and techniques of communication
Evaluation of results
Quality Control
Communication Plan

MEDIA RELATIONS

Media organisation and categories
Developing and improving Media relations
Ways of communication and applications
Press Releases
Press conferences, press kits
Solving communication problems
Selecting the appropriate communication channels

CORPORATE PICTURE AND SOCIAL RESPONSIBILITY

The ISO 26000 “Social Responsibility” standard
G.R.I.

ORGANISATION of EVENTS (Event Management)

Allocating Responsibilities
Preparing a Timetable
Communication Plan and Quality Control
Assessment Results
Corrective Actions

THE ROLE OF EXECUTIVES AND THE ROLE OF EXECUTIVE ASSISTANTS

CASE STUDIES

- Presentation and assessment of case studies
- Evaluation

General Managers and top Executives of Companies,
Public Relations Directors,
Marketing Directors
Administrative Assistants
Executives in charge of Corporate Communication (in-company and externally)
Financial Managers

This seminar is aimed at providing executives of enterprises and organisations with Public Relations essentials – both theoretical and practical – that will allow them to:

Understand the role of Public Relations and know what is and what isn’t Public Relations

Gain in-depth knowledge on all Public Relations activities

Build Public Relations Operations from the start

Become familiar with the implementation of an integrated Public Relations plan

Seminars material includes:

“Corporate Public Relations” manual including Case Studies and solutions (hardcopy)
Complete seminar presentation
Free consultancy services on the seminar topic, for an entire year, available trough our website